Marketing Your Work at Home Business
Success in business is part determination and part hard work. You have gained the skills needed to
conduct your business but no one will benefit from it if they don’t know that you exist. Be
determined to inform the world about what you do. Keep reading to find out some of the ways that
you can market your work at home business.
The Many Faces of Marketing
There are many facets to marketing even for a home based business. The immediate community in
which you live can benefit from your goods and services but so potentially can thousands of others
globally through the internet. Before we start getting delusions of grandeur, let’s get the ball
rolling with the basics.
If money is an object (and it sometimes is) when you start your business, each advertising dollar
needs to be used wisely. Begin with free options both online and offline and then move to other
forms that may require an outlay of cash.
Here are some ideas to get you started.
Build a blog – If you use WordPress, you can get started for free and have access to some cool
templates and extras. Using SEO techniques to optimize content, headlines and descriptions, learn
to draw traffic to your little piece of the internet real estate so they can learn about your
business offering.
List your business locally – Google Places can help you by creating a free listing for your
business so that you show up in local mobile searches.
Advertise at your place of worship and in other community places – Many churches have
congregational newsletters where parishioners can list their businesses for free. Place your
business here. Also post flyers on community notice boards all over town so everyone can find out
about what you do.
Create business products – With a stationery program, you can create professional looking business
cards and brochures at home. If you don’t have the time, companies like Vistaprint can do it for
you for an affordable price.
Join social media sites – You are not just socializing personally now. Create free business pages
that showcase your enterprise. Invite friends and family to “Like” your page and share it with
others. Include links to your blog and/or website content to entice others to visit you.
Create a professional website – Websites don’t have to be so hard to create these days. WordPress
makes it simple with their 5-minute installation and host of helpful resources so you can get
started right away without the need for a degree in programming.
Email marketing – Create an opt-in page on your website that captures email addresses of your
visitors in exchange for a free newsletter or some other product. Send targeted messages to your
list when new products are launched and to stay in touch with customers.
There are many more ways to engage your audience through marketing strategies but these are a
simple few you can begin with right away.
Success Stories
Having a business has a lot of advantages over working as a regular employee. One of its benefits is being able to work on one’s own terms. This is very beneficial for everyone especially for stay at home moms. This means that they will be able to give financial contribution to the family aside from their priceless service.
Imagine not having to commute to and from work every day. Imagine working while wearing pajamas. Imagine not having to worry about what to wear. Imagine not having to wake up extra early to avoid traffic jams and being late for work.
